Cara | Genuine Femininity

There are moments when words are hard to find, and this is one of them.

When we opened Sanet Johannesburg, we had a simple dream: that every South African woman, of any age and any shape, would feel beautiful, comfortable and special in what she wears. Not to please anyone else, but to feel good about herself.

And you made that dream come true.

Over this time, we've received your messages, your questions about sizes, your photos wearing our dresses at your niece's wedding, at Sunday lunch with the family, on holiday by the sea. We read every word. We laughed with you, learned from you and, so often, were moved by the kindness you showed us. Every order had a story behind it, and every story became a little bit ours too.

That's why this news is so hard to share: unfortunately, the time has come for us to close our store.

We didn't want to leave without thanking you as you deserve. So, as our farewell:

It's our way of saying thank you, and of letting a few more pieces go home with someone who will treasure them.

All orders will still be shipped as normal, with tracking, and we're still here to help you, just as we always have been: with sizes, with questions, with anything you need.

To every woman who trusted us, who recommended us to her daughters, her mother, her friends: thank you. We'll carry each one of you with us.